Pitchfork.tv is the first-ever music video channel dedicated to the documentation of independent music. As a visual extension of the music coverage Pitchfork Media has provided for more than a decade, and a means of updating and advancing the music television format, Pitchfork.tv brings you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online. Like Pitchfork itself, Pitchfork.tv is an independent company with no investment dollars or special interests, allowing us the freedom and control to stay true to our creative vision. We've waited decades for a music channel that respects our intelligence and reflects our ideals. Now that the technology is here, we hope to finally do it the way that people who really care about music have always wanted to see it done.